About DIRECTV

DIRECTV defines the best TV experience in the world through a compelling mix of content, technology and service. DIRECTV contributed to the evolution of TV with our HD programming, interactive features, digital video recorder (DVR) services, quality customer service, and electronic program guide (EPG).

 

Content
Each day, DIRECTV subscribers enjoy access to over 250 channels of 100% digital picture and sound, exclusive programming and the most comprehensive collection of sports programming available anywhere, including NFL SUNDAY TICKET™ and MLB EXTRA INNINGS®. We offer access to quality programming delivered to homes, airports, hotels, restaurants, hospitals, office buildings, airplanes, automobiles and portable electronics. We even produce our own entertainment programming —Project MyWorld™, Passions, Championship Gaming Series and others. DIRECTV also leads the digital television technology revolution with exclusives such as NFL SUNDAY TICKET SuperFan™, US Open Interactive and YES Network Interactive and currently offer over 90 National HD channels.*

Technology
Many of our more than 7,500 employees operate our broadcast centers on the ground, monitor our satellites in space and deliver industry-leading service and value. As an all-digital platform, we were the first to deliver an interactive on-screen program guide and pay per view ordering by remote control. Our innovations have led to six Emmy® Awards and hundreds of filings for US patents as we've introduced must-have technologies to the TV viewing experience.

Service
For the seventh year in a row, DIRECTV scored higher in customer satisfaction than every cable company measured in the American Customer Satisfaction Index.* More than half of our employees primarily work to deliver the highest level of service to our customers, whether they call 1-800-DIRECTV, work with one of our installers or manage their accounts online at directv.com. We want our customers to rely on us to meet their needs effectively and professionally. An entrepreneurial spirit is alive in all that we do, reinforcing our values of leadership, innovation, decisiveness, agility, teamwork and integrity. Our employees' diverse talents and life experiences generate the ideas that continue to drive the company forward, ahead of our competitors. Their pride and enthusiasm is vital to each and every job across more than one dozen U.S. locations. Thanks to their abilities and innovative thinking, DIRECTV is competitive in a rapidly changing industry.




* Number of channels subject to available HD programming and varies by package selection.

*Source: 2007 American Customer Satisfaction Index, University of Michigan Business School